What happened to Maotai? The State Administration of Market Supervision issued a rare document naming the Shanghai Stock Exchange to issue a regulatory letter

On December 24, the State Administration of Market Supervision issued a notice on strengthening market price supervision during the Spring Festival on New Year’s Day 2021. It mentioned that we should strengthen price monitoring and early warning and pay close attention to market price dynamics. It includes paying close attention to Moutai, which is a big consumer of famous baijiu. < p > < p > on December 23, Guizhou provincial market supervision and Administration Bureau disclosed that in order to solve the outstanding problems of Maotai liquor market, such as hoarding goods and driving up prices, the state market supervision and Administration recently held the “national executive guidance meeting of Maotai liquor dealers’ representatives” in Renhuai City, Guizhou Province, to urge and guide the national Maotai liquor dealers to strictly abide by laws and regulations and strictly self-discipline.

insiders in Baijiu Sales Department said the documents of the State Administration of market supervision were targeted, mainly against price increases, and Baijiu enterprises involved in controlling goods. < / P > < p > Guizhou Maotai has always been regarded as a “cash cow”, and its strong operating ability makes Feitian Maotai a phenomenal product. At present, the first batch price of 53 degree Feitian Maotai bulk liquor in 2020 is 2400 yuan / bottle, and that in 2019 is 2690 yuan / bottle. During the period before the new year’s day and Spring Festival, it will cost nearly 3000 yuan to buy a bottle in the market.

State Administration of market supervision pointed out that the Spring Festival coincided with the peak season for the sale of famous Baijiu, and the market supervision departments at all levels should pay close attention to the price behavior of Moutai and other famous Baijiu liquor related enterprises, and intensify inspections of key enterprises, key links and key commodities. < / P > < p > according to the State Administration of market supervision, the market supervision departments of important production areas should closely contact the production and distribution enterprises to grasp the price situation in time. Guide the production enterprises to release the inventory according to the normal release frequency and quantity, and implement the main responsibility of managing dealers. Strengthen the price regulation and policy guidance for online and offline retail enterprises and e-commerce platforms, and urge operators to strengthen price self-discipline.

State Administration of market supervision pointed out that we should strictly guard against illegal business operators issuing misleading price information, illegal accumulation, fabricating and disseminating false information, and seriously investigate and punish all kinds of price violations, such as collusion of prices, price increases, price fraud, and no clear price tags, etc., which will damage consumers’ rights and interests and disrupt market order, and clean up the market environment of famous Baijiu, and create an open environment. Transparent and honest market price order. < / P > < p > recently, the State Administration of market supervision held a “national executive guidance meeting for representatives of Maotai liquor dealers” in Renhuai City, Guizhou Province, to urge and guide Maotai liquor dealers to strictly abide by laws and regulations and conduct self-discipline operation. The

conference has made four demands for the supervision of the market price of high-end liquor such as Moutai Baijiu, especially during the new year’s Spring Festival. First, it is to improve the political standing and implement corporate social responsibility; two is to operate in good faith, to protect the Moutai liquor brand; three, to optimize the resource allocation of Moutai liquor market, and actively explore the establishment of scientific, precise and normal. The fourth is to strengthen industry management and promote social co governance. < / P > < p > the representatives of dealers attending the meeting agreed that through this meeting, their ideological understanding has been improved. They will strictly abide by the laws and regulations, operate in good faith in strict accordance with the distribution contract, further strengthen the self-discipline of the industry, consciously resist all kinds of illegal behaviors that endanger the normal order of Maotai liquor market, such as hoarding, driving up prices, illegal frying and counterfeiting, and jointly protect Maotai liquor market Brand image of Taiwan wine. < / P > < p > tonight, the Shanghai Stock Exchange also issued a regulatory letter on matters related to Guizhou Maotai, involving listed companies. The specific contents of the supervision letter have not been disclosed yet. < / P > < p > on December 24, the liquor making sector fell. According to the data of tonghuashun, Yilite, Huangtai liquor, highland barley liquor, Jinhui liquor, Laobaigan liquor and golden seed liquor fell by the limit, and several stocks fell by more than 9%. Guizhou Maotai also has a callback. According to wind statistics, the net outflow of major funds in Shanghai and Shenzhen stock markets today was 44.86 billion yuan. The main capital of 27 industry sectors showed a net outflow, of which the main capital of food and beverage sector had a larger net outflow, with a net outflow of 4.676 billion yuan. On the news, on the evening of December 23, Guizhou Maotai announced that the company’s controlling shareholder, Maotai Group, planned to transfer its 50.24 million shares to Guizhou state owned Capital Operation Co., Ltd. free of charge. At the end of 2019, Maotai Group also had the above operation. However, because the stock price of Guizhou Maotai has risen nearly 60% since this year, the corresponding market value of the same proportion of shares transferred in two years has increased by a large amount, which is 58.748 billion yuan and 92.525 billion yuan respectively. < / P > < p > Disclaimer: the purpose of this article reprinted by CNFC is to convey more information, and it does not represent the opinions and positions of CNFC. The content of this article is for reference only, and does not constitute an investment proposal. Investors operate on this basis at their own risk. < p > < p > Chinanet is a state key news website under the leadership of the Information Office of the State Council and the management of China foreign language publishing and Distribution Bureau. Through 11 versions in 10 languages, the website publishes information 24 hours a day. It is an important window for China to carry out international communication and information exchange.