By the end of
, the Baijiu industry is in the peak season of consumption. After the annual terminal price rise, Feitian Maotai is expected to usher in a new high. However, on December 24, Guizhou Maotai Liquor Co., Ltd. (hereinafter referred to as Guizhou Maotai) was named by the State Administration of market supervision and received a regulatory letter from the Shanghai Stock Exchange. < / P > < p > it is reported that on the evening of December 24, the Shanghai Stock Exchange issued the “letter on supervision of matters related to Guizhou Maotai”, involving Guizhou Maotai, and the specific content has not been disclosed. In response to the Shanghai Stock Exchange’s regulatory letter, Guizhou Maotai said on the morning of December 25 that the content of the regulatory letter only involves routine matters, which do not need to be disclosed according to regulations. Recently, the company’s attention is relatively high. The purpose of the exchange’s letter is to remind the company to do a good job and avoid releasing undisclosed information in public. < / P > < p > on December 23, Guizhou Maotai announced that the controlling shareholder Maotai Group plans to transfer 4% of the company’s shares to Guizhou state owned Capital Operation Co., Ltd. (hereinafter referred to as state-owned assets company) through free transfer, which is a wholly-owned subsidiary of Guizhou Financial Holding Group Co., Ltd. < / P > < p > this is not the first time that Guizhou Maotai has carried out free equity transfer to a state-owned company. As early as last December, Guizhou Maotai announced that the controlling shareholder Maotai Group plans to transfer 50.24 million shares of Guizhou Maotai to the state-owned company through free transfer, accounting for 4% of the total equity of Guizhou Maotai. It is worth noting that after the last equity transfer, the state-owned company has reduced its holdings of Guizhou Maotai shares for many times, with a total cash value of about 70 billion yuan. It is reported that the announcement shows that the state-owned assets company reduced 16.76 million shares of Guizhou Maotai in the third quarter, and the stock price range of Guizhou Maotai in the third quarter is 1455.12-1828 yuan. If the arithmetic average price is 1652 yuan per share, the market value of the reduction is about 27.7 billion yuan; the state-owned assets company reduced 24.1 million shares of Guizhou Maotai in the fourth quarter, and the stock price range of Guizhou Maotai in the fourth quarter is 1600-1906.20 yuan Share 1753 yuan, then the market value of the reduction is about 42.3 billion yuan, and the total cash out is about 70 billion yuan. < / P > < p > in fact, the last time Guizhou Maotai received a regulatory letter, it was also because it was suspected of transferring interests to major shareholders. It is reported that on the evening of May 7 last year, Guizhou Maotai announced that it had received the Shanghai Stock Exchange’s supervision letter on matters related to media reports of Guizhou Maotai Liquor Co., Ltd. Some investors doubt that under the condition of Maotai Group establishing a marketing company and holding a wholly-owned share, a large amount of related party transactions may occur. < / P > < p > at the same time of the capital market supervision letter, Guizhou Maotai was also named for the price of Feitian Maotai. On the morning of December 24, the State Administration of Market Supervision issued a notice on strengthening market price supervision during the Spring Festival on New Year’s Day 2021. Among them, we should strengthen the monitoring and warning of prices, pay close attention to the market price dynamics, and especially call the names of famous Baijiu such as Moutai, which are consumed in large quantities. < / P > < p > the day before yesterday, Guizhou provincial market supervision and Administration Bureau disclosed that in order to solve the outstanding problems of Feitian Maotai liquor market, such as hoarding and price driving up, the state market supervision and Administration recently held the “national executive guidance meeting of Maotai liquor dealers’ representatives” in Renhuai City, Guizhou Province, to urge and guide the national Maotai liquor dealers to strictly abide by laws and regulations and strictly self-discipline. < / P > < p > the soaring price of Feitian Maotai is nothing new. Although Guizhou Maotai controls the price by increasing the construction of direct marketing channels and other means, the retail price of Feitian Maotai has remained high since this year. A few days ago, at the “Guizhou Maotai 2020 national Dealer Association”, Guizhou Maotai dealers swore that they would not increase prices, hoard and drive up prices. However, this practice has attracted criticism from the outside world, and some netizens even commented that it is “deceiving”. < / P > < p > in fact, since the beginning of this year, Guizhou Maotai has been named twice for its liquor price. In July this year, the people’s daily study group published an article entitled “who’s paying for Maotai with bad taste?” pointing out that wine is used for drinking, not for frying. Baijiu National Day Baijiu unwholesome tendencies in September 22nd, the Central Commission for Discipline Inspection website issued “warning the rise of high-end liquor prices caused unhealthy trend”, mentioned that the Mid Autumn Festival and national day are coming. The price of high-end liquor in Moutai is constantly increasing, and the price of Baijiu products has surged to a record high. Public opinion is concerned that the price of high-end Baijiu will continue to rise, will promote public funds to eat and drink, illegal gifts and other bad manners. < / P > < p > Disclaimer: the purpose of this article reprinted by CNFC is to convey more information, and it does not represent the opinions and positions of CNFC. The content of this article is for reference only, and does not constitute an investment proposal. 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