Volkswagen Group will reform super brand strategy to promote cooperation between Bugatti Lamborghini

Recently, according to foreign media reports, Volkswagen Group is evaluating the future of its Lamborghini, Bugatti and Ducati brands, so as to better cope with the changes and challenges brought about by the future electrification of automobile manufacturing industry. < / P > < p > according to the relevant people of Volkswagen Group, the future strategy of super run brand reform is to establish a technical partnership between Lamborghini Bugatti and Ducati brands, which will also help to reduce R & D and manufacturing costs. < / P > < p > as we all know, not long ago, it was reported that Volkswagen Group planned to sell Bugatti brand to rimac, a Croatian pure electric super run manufacturer. < / P > < p > at the same time, some people of Volkswagen Group disclosed that the future strategy of super brand reform also includes the possibility of business restructuring, listing or selling. < / P > < p > with the advent of the era of automobile electrification, traditional automobile manufacturers are facing many challenges. For Volkswagen Group, this is undoubtedly a revolutionary change. Choosing the right road is very important for the future.