Tencent stops changing “Red Alert ol” and is accused of unfair competition

“Now we are like the kind of tourists who have made an appointment with friends, put on new clothes, bought tickets, and plan to go to Disneyland to have a good experience. But after entering the park, we find that there is no theme park, no castle, no bath light-years, only the bare carousel going round and round…” Player Li Qian describes his current game experience in this way. < p > < p > Li Qian is a loyal player of the mobile game “Red Alert ol”. Up to now, he has recharged more than 100000 yuan to the virtual world in the game. But in the past three months, the large amount of cash investment has not brought him the happy experience of fighting bravely and unrestrained in the game, but the depression and frustration that his rights and interests have been repeatedly violated, but it is difficult to safeguard his rights. < / P > < p > “all the game activities have stopped, how can we continue to play this game?” Li Qian told China Business Daily that not long after byte beat became a shareholder of red police R & D party youaihuyu, Tencent Huyu stopped the normal operation of the game, resulting in a great discount to the game experience of players. In September 2020, Beijing Youyi Technology Co., Ltd., a wholly-owned company, took a 5.9% stake in aihuyu. At the same time, Beijing Zhiyu Zhishan Technology Co., Ltd., which is wholly owned by Hainan youaihuyu Technology Co., Ltd., also made a number of industrial and commercial changes on September 29, becoming its new actual controller with a 100% shareholding ratio. < / P > < p > in the view of Li Qian and most game players, Tencent’s sudden stop of “Red Alert ol” is related to byte beat’s share. “This may involve business competition between them, but it can’t be a reason to damage the rights and interests of players.” It’s not uncommon to see such a voice in the rights group specially set up by players. < / P > < p > a legal industry expert told reporters that at present, Tencent’s behavior is not only suspected of unfair competition, but also of abusing its dominant market position. < / P > < p > nowadays, the issue of rights protection of Red Alert ol players has become a hot topic, but the beginning of the matter still needs to be traced back to three months ago. At that time, players looking forward to the 2nd anniversary of the game didn’t wait for the update of the game version and related activities, but they waited for the news that the game was taken off the shelves and the announcement of issuing “gold bars” (the virtual currency used in the game). < / P > < p > in October 2020, Tencent suddenly closed the download channel of Red Alert ol, removed all the content about the game in Xinyue club, and cancelled the anniversary version and related content that should have been updated in late October. < / P > < p > on November 23, 2020, aihuyu announced that the R & D team was ready for the 2nd anniversary celebration, and after learning that red alert ol could not update its content, it actively communicated with the publisher Tencent Huyu, asking the other party to open the permission of content update, but it did not get permission; then aihuyu and the copyright party jointly promoted the permission of content update Li, however, has not succeeded. < / P > < p > at the same time, although Tencent did not update the version, it released the welfare announcement of issuing “gold bars”, announcing the launch of a week-long “gold bar” issuing activity. However, this seems to send welfare notice, but directly in the “krypton gold” players fried pot. < / P > < p > “in this way, the monetary system in the game will be in disorder.” Li Qian told reporters, “the 7-day” gold bar “issue has led to rapid inflation in the game world. The” skin “that used to cost more than 4000 yuan may be worth only a few hundred yuan. More importantly, our account number can be realized on the trading cat platform, but after inflation, the account number can’t be sold, it’s not worth money. ” < / P > < p > in addition, many players stressed that the game experience of “Red Alert ol” has been discounted again and again, and Tencent even guided old players to give up “Red Alert ol” by publishing advertisements and distributing benefits in the game, and guided its other two similar mobile games. < / P > < p > “the stopping of versions and activities has made the game almost impossible to play. In addition, now that more and more players are lost, people are gone, and there is no more fun left in the game.” Li Qian told reporters. < / P > < p > Qimai data shows that since October 2020, the ranking of Red Alert ol in the game bestseller list has been declining. On October 28, 2020, it ranked 60th in the overall list, 5th in the simulation game list and 17th in the strategy game list. But on January 13, 2021, red alert ol’s ranking in the above list has dropped to No. 225, No. 13 and No. 49. < / P > < p > nevertheless, there are still a large number of loyal players in red alert ol who are unwilling to give up and wait for the game to return to normal operation. < / P > < p > “people have feelings for this game.” As early as 1996, “Red Alert series” has been popular all over the world as an instant strategy game. For many people, this IP represents the youth memory of a generation. “And even if it’s not nostalgic, it’s hard to let go of the game after playing for a long time because of the comradeship established between the alliances.” Li Qian said. < / P > < p > Red Alert ol constructs an overhead virtual military space-time, where players can act as commanders, build their own camps, recruit more subordinates, and resist the invasion of ghosts with other players. At the same time, the game has hero, strategy, chip and other combat training elements, and also introduces the Tiberium war, joint military exercises, maritime expeditions and other PVP playing methods. The real-time world alliance melee is the main feature of the game, which reflects the interactivity, interest and attraction. < / P > < p > Disclaimer: the purpose of this article reprinted by CNFC is to convey more information, and it does not represent the opinions and positions of CNFC. The content of this article is for reference only, and does not constitute an investment proposal. Investors operate on this basis at their own risk. < p > < p > Chinanet is a state key news website under the leadership of the Information Office of the State Council and the management of China foreign language publishing and Distribution Bureau. Through 11 versions in 10 languages, the website publishes information 24 hours a day. It is an important window for China to carry out international communication and information exchange.