Siku founder plans to launch privatization offer, and the investment of qudian, the largest shareholder, has lost more than half a year

January 11, luxury e-commerce Temple Library Network( Nasdaq:SECO )Li rixue, the company’s founder, chairman and CEO, will make a privatization offer to the company’s board of directors, according to the announcement. Li rixue proposed to acquire all the issued class a common shares of the company, which Li rixue and his subsidiaries have not yet owned, for $3.27 per ads (equivalent to $6.54 per class a share). < / P > < p > if the proposed transaction is completed, Siku will become a private holding company and delist from NASDAQ. Affected by the news, as of press time, the stock price of Siku rose 22.82% to $2.96 per ads. On December 28, 2020, siku.com released its financial report for the third quarter of 2020, with a total revenue of 1.373.5 billion yuan, compared with 1.941.6 billion yuan in the same period of last year. The net profit was 20.8 million yuan, compared with 62.1 million yuan in the same period last year, a year-on-year decrease of 66.5%. < / P > < p > a securities analyst, who did not want to be named, told the Securities Daily: “the active users of the temple library continue to slow down, and in 2020 they will fall into a” trough “. According to the financial report, the growth rates of active users of q1-q3 Temple Library in 2020 will be 11.5%, 9.2% and 7.5% respectively. The growth rate has slowed down significantly, and the ability of “public domain traffic” to obtain customers has become a bottleneck, while it is difficult to realize “private domain traffic.” < / P > < p > in March 2020, qudian launched a global cross-border luxury e-commerce platform, wanlimu, focusing on self operated and 100% authentic products. Global buyers have consolidated the supply chain and joined hands with the top 500 enterprises. During the May 1 period, it invited 5 popular stars, Zhao Wei, Huang Xiaoming, Lei Jiayin, Zheng Kai and Jia Nailiang to speak, and continued to do the live broadcast of the tiktok. < / P > < p > in order to gain a foothold in the luxury e-commerce industry, in June 2020, qudian announced that it would join hands with Siku, a luxury e-commerce platform, to subscribe for up to 10.2 million new class a common shares of Siku at a price of as much as US $100 million. After the subscription, qudian held about 28.9% of Siku’s shares and became the largest shareholder. < / P > < p > previously, qudian said to the public: “after the cooperation between qudian and Siku, their market scale will occupy half of the industry, and they will have absolute say. Based on the advantages of qudian, wanlimu and Siku, the cooperation between the two sides is full of many possibilities. Through the integration and improvement of follow-up resources and capabilities, it may be the starting point of an earth shaking change in the future luxury e-commerce industry. ” In response, Mo daiqing, director of e-commerce research center’s online retail department and senior analyst, told the Securities Daily: “in the face of declining net profits and the impact of giants, the cooperation between the two” brothers in need “can be described as” warming up together “to tide over the difficulties. Qudian is in urgent need of transformation. It needs to find a breakthrough to survive and form an alliance with Siku. One is in finance and the other is in luxury e-commerce. It may form a certain complementary business, but whether it can form a “1 + 1 & gt; 2″ effect remains to be tested. ” < / P > < p > for the above phenomenon, the reporter of Securities Daily interviewed the person in charge of qudian, who said: “it’s not convenient to respond to this.” < / P > < p > in 2020, luxury e-commerce moves frequently, and consumers’ demand for luxury goods increases. At present, the luxury e-commerce market in the first and second tier cities tends to be saturated. Due to the small number of stores in the third and fourth tier cities, the prospect of luxury e-commerce market needs to be further developed. Mo daiqing believes that in recent years, Alibaba, Jingdong and other giants have made great efforts in the luxury market, and the brand side has also accelerated the digital process in China, which is a strong impact on luxury e-commerce such as Siku, and many players share in the luxury market. < / P > < p > Disclaimer: the purpose of this article reprinted by CNFC is to convey more information, and it does not represent the opinions and positions of CNFC. The content of this article is for reference only, and does not constitute an investment proposal. Investors operate on this basis at their own risk. < p > < p > Chinanet is a state key news website under the leadership of the Information Office of the State Council and the management of China foreign language publishing and Distribution Bureau. Through 11 versions in 10 languages, the website publishes information 24 hours a day. It is an important window for China to carry out international communication and information exchange.