Luo Yonghao, who likes to talk about making friends, is going to make friends with A-share. According to the announcement of Shangwei (603333), the company intends to control star field by acquiring the equity of Chengdu star field technology Co., Ltd. (hereinafter referred to as “star field”) which is the most important operating entity of Luo Yonghao’s live e-commerce business. This also means that if the transaction is concluded, Luo Yonghao’s live e-commerce platform will realize curve listing. Is it the performance of Luo Yonghao? In addition, there is still a question mark on whether this transaction, which is considered by the industry at the right time, can come true, whether it can achieve a win-win situation, and what the effect of the acquisition will be. < p > < p > on October 27, Shangwei Co., Ltd. announced that the company was planning to restructure, and planned to acquire 35% – 51% of the shares held by the existing shareholders of star hope by issuing shares and paying cash, so as to seek the control right of the target company. The registered capital of he Kong is RMB 2.08 million, which is the legal representative of XingKong. The business scope of star vision includes technical development, technical consultation and technical service of computer software and hardware; data processing; import and export of goods and technologies; advertising design, production, agency and release; comprehensive artistic performance (business activities can be carried out after obtaining relevant administrative permission); business information consulting; electronic products, communication equipment (excluding radio transmitting equipment) and security equipment Technical development and sales of digital products and electronic components (including online sales); software development and sales; technical development and sales of automatic control equipment and robots. < p > < p > such a seemingly ordinary reorganization announcement is not simple because Luo Yonghao’s figure is hidden behind the merger target. According to Tianyan survey, star horizon was established on April 15 this year. It is a live e-commerce service provider and the most important operator of Luo Yonghao’s live e-commerce business. In fact, this is the first capital operation since the change of the actual controller of Shangwei. When talking about the consideration of the restructuring, the securities affairs representative of Shangwei did not give a positive response, saying only that “since the establishment of the company, the capital operation has been relatively small. Therefore, there is no such statement as capital operation after Li Guangsheng becomes the actual controller. “. < / P > < p > in contrast, the price of the transaction subject matter is more concerned by the market. On the issue of the transaction price and whether there will be a premium, the securities affairs representative of Shangwei told the Beijing commercial news, “we are also talking about it at present, and we need to wait for the official documents to come out.”. Speaking of the expected resumption of trading, the securities affairs representative of Shangwei said that within 10 trading days, there will be at least one progress statement of restructuring. If the talks are good, the progress may be faster, or focus on the company’s subsequent disclosure related announcements. < p > < p > Shangwei Co., Ltd. is a national high-tech enterprise integrating research and development, production, sales and service of high-end special cable products. From the perspective of current business structure, the restructuring of Shangwei shares is obviously cross-border. For Shangwei shares, whose performance is weak this year, the e-commerce platform with Luo Yonghao will inevitably attract disputes over whether to speculate in stocks or to do performance. < / P > < p > why Shangwei chose live e-commerce? What do you like about the starry sky? Pan Helin, executive director and professor of Digital Economy Research Institute of Central South University of Finance and law, believes that it is a good time for Luo Yonghao when the live delivery of goods is still hot. Because the capital market at this stage for live with goods still have a certain enthusiasm. Liu Dihuan, director of Niuniu financial research, believes that for Shangwei shares, the merger and acquisition may expand the company’s business diversity and enlarge the company’s market value. Realization through the capital market should be a problem that Luo Yonghao’s team has been trying to solve. Therefore, the merger and acquisition is a win-win situation for the major shareholders of Shangwei and Luo Yonghao. < p > < p > Huatai Securities Research Report shows that as the main way of flow monetization, live delivery with goods has reshaped the “people’s and goods yard” of online shopping, effectively solving the supply and demand pain points of the consumer industry chain, and also becoming a new performance growth point of traditional e-commerce and content platform. The online Red economy is not a short-term outlet. The direct broadcast with goods is gradually normalized. The platform, brand and MCN track have long-term investment value. Is it a good time to hold hands with Luo Yonghao? Wu Daiqi, CEO of Shenzhen siqisheng Cultural Communication Co., Ltd., believes that it is a good opportunity for both sides to cooperate. Pan and Lin said it was a good deal in terms of traffic. But whether the future deal is worthwhile depends on whether Luo Yonghao can continuously output value on live delivery. However, Wu Daiqi believes that the focus of cooperation between the two sides is not just live broadcasting, but there may be more business cooperation. < p > < p > before this, a lot of listed companies got involved in Weiya and Li Jiaqi, and their prices rose sharply. For example, in May this year, Mengjie signed a strategic cooperation agreement with Qianxun (Hangzhou) Cultural Media Co., Ltd., a subsidiary of Weiya, and its share price soared. Since May 21, the share price hit a new high in the year, Mengjie shares have been fluctuating downward. According to the statistics of Dongfang fortune, from May 22 to October 27, Mengjie shares decreased by 39.87%. In terms of performance, Mengjie shares did not exceed the expected performance. Data show that Mengjie shares in the first three quarters of this year to achieve a net profit of about 25.2627 million yuan, a year-on-year decrease of 74.24%. < / P > < p > is there a chance of winning this acquisition? Shangwei securities affairs representative told Beijing business daily, “the relevant announcement now issued is just an intentional cooperation agreement, not an established fact, and there are many uncertainties. At present, the stock is still suspended, and the company is still actively implementing whether there are official documents. If so, it will be announced as soon as possible. “. < / P > < p > in addition, there is a question mark about the effect of the acquisition. In the long run, the deal is worth pondering, Mr Liu said. From the main business point of view, Shangwei shares, which is engaged in the research and development, production, sales and service of special wires and cables, and star field, a live e-commerce platform, have poor integration. Xu Xiaoheng also said that cross-border M & A is more difficult than industrial M & A. The first is the acquisition of assets in unfamiliar areas, which may not be particularly accurate in value judgment. At the same time, the integration depends on the original management team, and the integration is more difficult. < / P > < p > “as for the synergy, there is no way to answer the relevant questions because it is not a definite cooperation.” Shangwei securities affairs representative said so. < p > < p > Liu Dihuan added that although Luo Yonghao’s star field has a good freight camp at present, the market competition is fierce and its sustainability is questionable. If star latitude is established, it will not affect the performance even if it is short-term impairment. < / P > < p > an industry person admitted that the regulatory authorities will also pay attention to this cross-border acquisition behavior, and whether Shangwei shares can pass the relevant standard is also a problem. < / P > < p > Disclaimer: the purpose of this article reprinted by china.com finance and economics is to convey more information and does not represent the views and positions of the website. The content of this paper is for reference only and does not constitute investment advice. Investors operate accordingly and bear their own risks. < p > < p > Chinanet is a national key news website under the leadership of the Information Office of the State Council and managed by China foreign language publishing and Distribution Bureau. 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