Recently, under the guidance of Kunming Pharmaceutical Group, Kunming traditional Chinese medicine and kunyao Group Health Industry Co., Ltd. jointly participated in the construction of Kunming traditional Chinese medicine airport brand image store in Kunming Changshui International Airport. The brand image store of Kunming traditional Chinese medicine airport adheres to the mission of “green Kunming medicine, well-being society” of Kunming Pharmaceutical Group, and the spirit of “no reduction, no rough repair, good quality, diligent heart and hard work”, the brand image store of Kunming traditional Chinese medicine and Kunming traditional Chinese Medicine Yunyao have a long history, exquisite intangible cultural heritage and high-efficiency quality, and integrate the cultural characteristics of Yunnan Traditional Chinese medicine into the airport culture, and make use of its own brand and cultural advantages, Provide services for tourists, lead the whole people to inherit and carry forward Chinese traditional medicine culture. < / P > < p > the overall space of Kunming traditional Chinese medicine airport brand image store selects purple gold color, adopts the new Chinese style design method of combining metal and purple, and takes the national intangible cultural heritage “traditional Chinese medicine preparation of Kunming traditional Chinese medicine” as the theme concept, creating a visual atmosphere of modern Chinese medicine and traditional intangible cultural heritage blending. The layout of the image store centers on the functional area and exhibition area, and displays the management methods and cultural connotation of the 82 time-honored pharmacists of Kunming traditional Chinese medicine from the multi-dimensional perspective of “characteristics of intangible cultural heritage of time-honored brands, personalized display of echelon products, and interactive experience of personnel”. < p > < p > the brand image store of Kunming traditional Chinese medicine airport focuses on launching more than 50 kinds of health daily care products of Kun medicine group brand and Kun traditional Chinese medicine brand, including antibacterial products of Xiaozi brand, medical beauty care product of mechanical brand, Artemisia annua of makeup brand and other unique daily skin care products. According to the introduction, the brand image store of Kunming traditional Chinese medicine airport is located next to gate 17 in the domestic departure level control area of Kunming Changshui International Airport, and its daily business hours are 6-22 o’clock. It will show the national intangible cultural heritage culture of Kunming traditional Chinese medicine and the unique big health products of Kunming medicine to domestic and foreign tourists.