J. D. power China new energy vehicle experience research

On September 17, 2020, J.D. Power (jundi) released the SM (nevxi) of China’s new energy vehicle experience 2020. The research shows that with the development of new energy vehicle market, the quality gap between new energy vehicle brands is gradually widening. The quality of international brand new energy vehicle is in the leading position, and the quality of new energy vehicle of independent new force brand and traditional independent brand needs to be improved. < p > < p > this year is the second year that J.D. Power released the new energy vehicle experience research in China (nevxi). The research statistics and measures the quality problems encountered by new car owners of new energy vehicles in the 2-6 months of car ownership period. The quality of new cars is expressed by the average number of problems per 100 vehicles (PP100). The lower the number of problems, the better the quality. < / P > < p > research shows that in 2020, the average number of quality problems complained by new energy vehicle owners is 138 PP100. The number of new energy vehicle quality problems of traditional independent brand (147 PP100) is much higher than that of international brand (112 PP100) and independent new force brand (126 PP100). Cai Ming, general manager of automobile products division of J.D. Power in China, said: “as the new energy vehicle market gradually changes from policy driven to policy driven and market driven, the competition among brands will gradually return to the competition of product strength. Compared with traditional independent brands, international brands and independent new force brands have more advantages in resource integration and are more favored by the capital market. If the traditional self owned brand new energy vehicles want to obtain long-term viability, it is necessary to accelerate technological and product innovation and strive to improve product quality. We believe that over time, traditional self owned brand new energy vehicles will catch up with each other. ” < / P > < p > the research also shows that international brand new energy vehicles are better than independent new force brands and traditional independent brand new energy vehicles in body appearance, information and entertainment system, seats, powertrain and body interior decoration, while independent new force brands outperform traditional independent brands and international brands in driving experience, air conditioning and battery / charging. Ren Hongyan, vice president of new energy vehicle service solutions for J.D. Power in China, said: “new force brands at home and abroad are more prominent in appearance design, human-computer interaction and technological innovation, and joint venture brands are better in traditional production technology and production capacity. The owners of new energy vehicles not only hope that the vehicles have a sense of science and technology and digital attributes, but also have certain requirements and expectations for the technology and quality of vehicles themselves. Manufacturers need to clarify their own advantages and disadvantages, complement the short board, and polish products with good quality and sense of science and technology. ” < / P > < p > ● new energy vehicle owners are younger and more open to brands: the proportion of new energy vehicle owners born in the 1990s has increased from 24% in 2019 to 37% this year. In terms of brand acceptance, 78% of new energy vehicle consumers said they could accept any new energy vehicle brand, which was 6% higher than that of traditional energy vehicle consumers. < / P > < p > ● traditional quality problems are the main complaints of new energy vehicle owners: the most frequent types of new energy vehicle owners’ complaints are body appearance (16%), interior decoration (13%), information and entertainment system (13%) and driving experience (13%). Among them, the problems of interior odor and tire noise ranked the top two of the top 20 problems in the industry. < / P > < p > ● the quality complaints of plug-in hybrid vehicles are lower than that of pure electric vehicles: the number of quality problems of plug-in hybrid vehicles (121 PP100) is lower than that of pure electric vehicles (22 PP100). Among them, the luxury plug-in hybrid model performs better than the mainstream plug-in hybrid vehicle in body appearance and information and entertainment system. < / P > < p > ● the number of quality problems of small pure electric vehicles is much higher than that of other pure electric vehicles: the average number of problems reported by owners of small pure electric vehicles is 164 PP100, which is much higher than that of compact pure electric vehicles (141 PP100), medium pure electric vehicles (124 PP100) and large pure electric vehicles (116 PP100). At the brand level, SAIC Volkswagen (105 PP100) ranked first in the new vehicle quality of plug-in hybrid electric vehicle market, and BMW (108 PP100) ranked second in the plug-in hybrid car market. Weilai (109 PP100) ranked first in new vehicle quality in the pure electric vehicle market, while Tesla (113 PP100) and Euler (129 PP100) ranked second and third in the pure electric vehicle market. In terms of models, Euler R1 won the first place in the small pure electric market segment; Roewe ei5 won the first place in the compact pure electric segment; Weilai ES6 won the first place in the medium pure electric segment; PHEV It won the first place in the mainstream plug-in hybrid market; the luxury plug-in hybrid and large-scale pure electric market did not meet the award conditions of the segment market, so no award was awarded. < / P > < p > China’s new energy vehicle experience study (nevxi) in 2020 includes 236 problem points in 10 major problem categories (configuration / control system / dashboard, body appearance, interior decoration, infotainment system, seats, driving experience, driving assistance, powertrain, battery / charging and air conditioning). < / P > < p > the research on China’s new energy vehicle experience in 2020 (nevxi) is based on the line models of 3267 car owners who purchased cars between May 2019 and may 2020. The data collection was conducted in 28 major provinces of China from May 2020 to July 2020.