A few days ago, a person close to Haima automobile told the Securities Daily: “FAW (China First Automobile Co., Ltd.) has withdrawn from FAW Haima (FAW Haima Automobile Co., Ltd.), and its equity has been taken over by Hainan holding company (Hainan Development Holding Co., Ltd.) < p > < p > the above-mentioned people said that the 49% equity held by FAW has been fully acquired by Hainan holding, and Hainan holding will replace FAW as the second largest shareholder of FAW Haima. < p > < p > subsequently, the reporter of Securities Daily called Hainan state owned assets supervision and Administration Commission, Hainan Development Holding Co., Ltd. and FAW Group on the above news, and got the reply that “there is no information available for public at present”, “the investment and operation personnel in charge of this business in Hainan holding are on business trip”; the relevant person in charge of FAW Group said I haven’t heard of any news yet. As of October 29, Tianyan data showed that Haima still held 51% of the shares of FAW Haima and FAW held 49% of the shares.
in fact, as the domestic car market suffered the collapse of the SUV era in 2018, the hippocampal vehicle has also become one of the earliest marginalized autonomous car companies. Since then, Haima automobile has been trying to get out of the predicament, find the rhythm again, and seek to break away from FAW’s “control”. < p > < p > < p > < p > the reporter of Securities Daily noted that Haima automobile first “went north” in passenger car business, moved its headquarters to Zhengzhou base, opened the merger of Haima’s north-south sales network with that of Zhengzhou Haima, and divided its marketing dominance into Zhengzhou base dominance. According to the financial report of Haima motor in the first half of 2020, the models it produces and sells at this stage are 7x, 8s, S5, S7, Xiaopeng and other series products, which are all produced by Haima Zhengzhou base. According to the sales data collected by the Travel Association, FAW Haima’s monthly sales volume has been zero since September last year, which means that FAW hippocampus has been far surpassed by Zhengzhou Haima. < / P > < p > then, in early 2019, the senior management of Haima automobile also carried out a series of senior management personnel adjustment and defense changes. However, according to the reporter of Securities Daily, due to the limited improvement of the situation of Haima automobile due to the high-level adjustment last year, the senior management personnel of Haima automobile will return to FAW Haima in the future, and focus on increasing investment and layout in new energy vehicle products. However, under the multiple combinations, the sales performance of Haima automobile is still not optimistic in the face of the low production and sales of domestic automobile market and the long-term weakness of brand power and product strength. For this reason, Haima automobile has sold its assets for many times to support the revitalization of automobile business in order to seek the realization of “independent” development goal. It is understood that under the background of vigorously advocating the development of new energy, local governments open their doors to customers, attract investment, and attract investment from traditional automobile enterprises and new forces of automobile manufacturing seeking intelligent electric reform to settle in the local area, hoping to promote the development of new energy automobile industry and help to support the growth of local new energy brands. < p > < p > as early as March last year, Hainan Province issued the development plan of clean energy vehicles in Hainan Province, which proposed three phased goals in 2020, 2025 and 2030, including public service sector striving to achieve clean energy by 2020, social operation sector striving to achieve clean energy by 2025, and private sector of the island to add and replace new energy vehicles accounted for 100% by 2030, The province has banned the sale of fuel vehicles. In this context, the strategic cooperation between Haima motor and Hainan government is even more meaningful. Jia Xinguang, executive director of China Automobile Circulation Association, said in an interview with Securities Daily that Hainan would like to find the fulcrum of new energy vehicle brand, which can promote the transformation and upgrading of local manufacturing industry. Haima automobile is also about to enter an independent development stage. < / P > < p > “as the only vehicle enterprise in the province, Haima automobile will certainly become the key support object in the province.” Jia Xinguang believes that Hainan is an independent island and it is easier to establish a charging network, which is conducive to the development of electric vehicles. Now, from top to bottom, the policy of giving new energy vehicles has been superior enough, and now there are not many opportunities for Haima automobile to turn over. Lin Shi, a columnist of sina finance and economics, also gave a positive evaluation. He said that the government would reduce the cost of automobile production through tax reduction related to new energy. In addition, on the demand side, due to the establishment of the free trade port in Hainan Province and the fact that new energy vehicles will be widely used in Hainan Province, it also provides an excellent market environment for the large demand of Haima automobile. < / P > < p > Disclaimer: the purpose of this article reprinted by china.com finance and economics is to convey more information and does not represent the views and positions of the website. The content of this paper is for reference only and does not constitute investment advice. 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