Brand new good (00000 7. SZ), a company with a good name and full of fantasy, is in fact in a bad condition. If it still does not act actively, it will be difficult to escape delisting under the background of the registration system and making the listed companies bigger and stronger. < / P > < p > in the past six trading days, new good closed six down limits in a row, the share price hit a new low since 2012, and the market value was only 1.583 billion yuan. < / P > < p > matching with the continuous decline of the secondary market share price, the new good business performance is relatively ugly on the whole. In the first three quarters of 2020, the company has a loss of 45.5169 million yuan and an operating income of 33.6088 million yuan, which may be a loss for the whole year. According to the data of wind, the accumulated net profit attributable to the shareholders of the listed company (hereinafter referred to as net profit) of brand new good has been – 311 million yuan in 29 years since its listing in 1992. < / P > < p > compared with the net profit and the net profit after deducting the non recurring profit and loss, the company has been in the shell for 17 years since 2004. < / P > < p > on January 7, the market opened in the morning. Fortunately, as expected, the market opened with a single drop limit. It stayed on the drop limit line all day without any signs of struggle. On the same day, its share price closed at 4.57 yuan per share, down 10.04%. < / P > < p > this is the fourth limit in 2021. On January 4 of this year, brand new good also opened with a drop limit and was trapped in the drop limit board all day. On January 5, the morning trading started with the limit down, and the afternoon trading ended with a struggle. However, it was levered several times but failed. At the end of the day, it was still the limit down. On the same day, the transaction volume was sharply increased to 413 million yuan, compared with 5335100 yuan in the previous trading day. < / P > < p > on January 6, compared with the limit opening of previous trading days, the early trading of that day appeared in the form of sharply lower opening. It quickly went down and touched the limit, and then was pulled up. But after 10 o’clock, it quickly fell back. After a short struggle in the limit line, it was stuck on the limit board until the afternoon closing. < / P > < p > on December 29, 2020, the share price of new good opened higher and went higher, and finally closed at 8.60 yuan / share, up 1.18%. In the morning of December 30, the stock price opened flat, and after half an hour of horizontal trading, the stock price collapsed. At 10:22, the stock price fell to the limit. Until the closing in the afternoon, the stock price still fell to the limit. < / P > < p > the daily limit board has continued for six consecutive times since last year. The share price has dropped from 8.60 yuan / share to 4.57 yuan / share, with a cumulative decline of 46.86%. < / P > < p > What does the share price of 4.57 yuan / share mean for brand new good? On November 20, 2019, the company’s share price once reached 11.69 yuan / share. On May 20, 2015, the stock price once reached 20.87 yuan / share, and now it is less than a quarter of the peak in 2015. < / P > < p > since this round of sharp decline, new good issued two announcements of abnormal stock price fluctuation. According to the announcement on the evening of January 5, the company did not find that the information disclosed in the previous period needed to be corrected or supplemented, and did not find that the recent public media reported major undisclosed information that may or has had a greater impact on the company’s stock trading price. Recently, the company’s operation is normal, the internal and external business environment has not changed significantly, and there is no violation of fair information disclosure. < / P > < p > before the sharp decline, new good disclosed that it planned to sell 11 properties at a price of 25 million yuan. In addition, the company also issued a self-examination report on standardized operation. In the report, the company said that financial fraud is strictly prohibited and illegal guarantee and fund occupation are prohibited. < / P > < p > previously, Lian Weifei, the actual controller of brand new haoqian, illegally borrowed money from Wu Haimeng, Xie Chuan and Wang Jian in the name of the company or under the company’s guarantee. Later, the company was unable to repay the principal and interest in time, resulting in a total of five litigation and arbitration cases involving Wu Haimeng (later replaced by Wang Peiyan), Xie Chuan and Wang Jian, of which the total amount of settlement involved in two arbitration cases Up to 160 million yuan. In addition, the company also involved in other receivables can not be recovered. < p > < p > brand new better was listed on the main board of Shenzhen Stock Exchange on April 13, 1992. In the 29 years since listing, there are two stages. Before 2004, the company’s operating performance is relatively stable. Although the operating performance fluctuates and there was a loss in 2000, it can achieve weak profits in other years. In 2004, Xinhao lost 142 million yuan. After 2004, the company’s net profit is basically a year of loss, a year of profit, profit and loss alternate cycle, has reached the goal of shell. After deducting the non net profit, it continued to lose money from 2004 to 2010. After 2011, profits and losses alternate, and from 2016 to 2018, there were losses for three consecutive years. According to the data of wind, the accumulated net profit of the company since its listing is – 311 million yuan, and the accumulated equity financing is 492 million yuan. < / P > < p > the predecessor of new good is Shenda sound a, later renamed as 07 shares, until now, new good has been renamed twice. The company’s main business has gone through electronic manufacturing, real estate, tourism and hotel, mineral resources development, property management and Housing leasing, and now it is moving towards the big health industry. < / P > < p > in the 2020 semi annual report, new good said that the company combined with the advantages of the new controlling shareholder in terms of business, technology and talents, actively expanded the booming big health industry, in order to realize the effective breakthrough of the company’s industrial strategic transformation as soon as possible. < p > < p > the semi annual report shows that its big health industry is mainly involved in the production and sales of disposable masks and sterilized tissues. However, the company’s platform partner, jiangmenshi Yafeng Paper Co., Ltd., provides mask filter elements, and the company cooperates with the mask production contractor, Jiangsu Yeqin Clothing Co., Ltd. and its subsidiary, Yunnan Yeqin Clothing Co., Ltd., to complete the R & D and production of disinfection and sterilization masks. < / P > < p > the poor operating performance is related to the controlling shareholders. In 2008, Lian Weifei, the former actual controller of new good, took over the position of chairman and legal representative of the company from his mother-in-law Li Chengbi. In 2013, he transferred the equity of Li Chengbi and others to become the actual controller of Guangzhou Borong Investment Co., Ltd. (hereinafter referred to as Guangzhou Borong), and then became the actual controller of new good. < p > < p > during the period of Lian Weifei’s leadership, there were many violations of laws and regulations, including illegal guarantee and loan in the name of listed companies, letter approval violations and so on. Finally, the CSRC imposed economic penalties on Lian Weifei and banned him from entering the market for 10 years. < / P > < p > in 2016, brand new good changed hands for the second time. The lawsuit between Guangzhou Borong and Soochow securities resulted in the judicial auction of 31 million shares held by Guangzhou Borong, and Beijing Hongjun became the largest shareholder. In November 2017, the lawsuit between Lian Weifei and Donghai securities resulted in the auction of 37.5 million shares held by Lian Weifei, and Shenzhen Boheng investment became the second largest shareholder through auction. < / P > < p > in May 2018, Beijing Hongjun and Shenzhen Qianhai Yuanrong Tongda, the third largest shareholder, signed an agreement with Hanfu holdings to transfer some of their new shares. Hanfu holdings therefore held 20.95% of the company’s shares and became the controlling shareholder of the company, while Han Xueyuan, the actual controller of Hanfu holdings, became the actual controller of the company. Subsequently, Hanfu holdings changed its control right again because of equity pledge and other issues. < p > < p > in October 2019, Boheng investment, the second largest shareholder, and Chen Zhuoting and other natural persons signed the agreement on concerted action to become the persons acting in concert. In October 2020, when the agreement on concerted action expired, the largest shareholder of new good became Hanfu holdings. At present, Hanfu holding shares in the company are in the state of auction. < / P > < p > Disclaimer: the purpose of this article reprinted by CNFC is to convey more information, and it does not represent the opinions and positions of CNFC. The content of this article is for reference only, and does not constitute an investment proposal. Investors operate on this basis at their own risk. < p > < p > Chinanet is a state key news website under the leadership of the Information Office of the State Council and the management of China foreign language publishing and Distribution Bureau. Through 11 versions in 10 languages, the website publishes information 24 hours a day. It is an important window for China to carry out international communication and information exchange.